“Tradeoffs in Automated Political Advertising Regulation: Evidence from the COVID-19 Pandemic” by Grazia Cecere et Vincent Lefrère (IMT-BS)

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Grazia Cecere, professor of economics (IMT-BS), and Vincent Lefrère, associate professor in digital economy (IMT-BS), co-wrote the article “Tradeoffs in Automated Political Advertising Regulation: Evidence from the COVID-19 Pandemic” with Clara Jean (Université Paris Saclay) and Catherine E. Tucker (Massachusetts Institute of Technology).

In this article, the four researchers analyze how digital platforms have automated the regulation of political advertising content and what are the impacts of this “automated policitical advertising regulation” on advertisements linked to the covid-19 pandemic. Conclusion : “ ads run by governmental organizations to inform the population about COVID-19 are more likely to be banned by Facebook’s algorithm than ads run by non-governmental organizations”. The reason is that “ads referring to COVID-19 required a disclaimer”.