Compromises between marketing and ethics in socially controversial sectors

Marketing and ethics in socially controversial sectors

In socially controversial sectors, marketing professionals who promote potentially harmful products are faced with a conflict of values. This is the case for tobacco, alcohol and pharmaceutical industries. Between economic logic and established social norms, how do these individuals handle the negative view of their profession?

Loréa Baïada-Hirèche, researcher in business ethics at Institut Mines-Télécom Business School, attempts to shed light on the ways in which professionals come to terms with the ethical concerns of their practices, and the neutralization techniques at work, in an article published on I ‘M Tech.