Professor of Digital Marketing

Institut Mines-Telecom Business School is a public business school in the French Grandes Ecoles tradition. Founded in 1979, the School reports to the Ministry of Economy. For over 30 years, the School has been recognized for its expertise in management, innovation and entrepreneurship, ethics, and information and communication technologies.

It trains future managers and entrepreneurs to be responsible, innovative and open to the world around them and to lead their organizations in the major transitions of tomorrow’s society: digitized economy, energy and ecological transition, new business models, industry of the future.

Institut Mines-Telecom Business School is the business school of IMT (Mines-Telecom Institute), the main French technology institute dedicated to higher education, research and innovation in engineering and management. Institut Mines-Telecom Business School has, since its creation, shared its campus with its sister engineering school, Telecom SudParis, creating a unique synergy in France. Institut Mines-Telecom Business School has also an on-campus business incubator for young innovative companies. This incubator is open to students, alumni and other entrepreneurs.

The School is among the top 10 management schools in France when comparing the level of salaries earned upon graduation. It proposes a complete program offering, from undergraduate to doctorate, all meeting international standards.

Institut Mines-Telecom Business School is AACSB and AMBA accredited.

More information about the School, its values and mission can be found at

Date of update: February 2020


Job Title: Professor of Digital Marketing (W/M)


Location: EVRY – FRANCE


Entity / Service: Institut Mines-Télécom Business School / Management, Marketing and Strategy Department (MMS)


Position of the superior: Director of the MMS department


Categories or jobs of agents who can apply: Assistant Professor


Job Category and Occupation: II – C


Category in the public service: A


Permanent contract


Within the framework of the School’s values, mission and strategy, and in the field of digital marketing:

– Participate in the design, coordination and implementation of teaching in French and English, in initial and continuous, in-service training
– Conduct research activities
– Lead, promote and contribute to the development of research, expertise and value-adding activities
– Contribute to the School’s notoriety
– Contribute to the day-to-day operations of the School and the implementation of its strategy

1 – Teaching:

1.1. Educational activities
– Develop and teach courses in the area of marketing in French and in English, and participate in other teaching activities within higher and further education
– Contribute to the training in both theoretical and experimental teaching in his or her discipline
– Supervise students and apprentices
– Ensure that learning objectives and learning goals are defined and that the Assurances of Learning (AOL) are implemented according to recognized standards and integrate student evaluations and feedback
– Contribute to the evolution of pedagogy, in particular methods and tools
– Participate and take lead in student coaching
– Design and supervise projects, monitor and advise students on work placements in companies
– Create new courses and their support documents, as well as shareable course materials
– Set up Executive training courses, Public MOOCs and Corporate SPOCs
– Design, supervise, and grade student assessments
– Respond to calls for tenders (Executive training, SPOC, continuous training)

1.2 Coordination
– Coordinate a program such as MS/MSc, V2A (Academic Pathways) or initial major or apprenticeship
– Participate and take lead in the school’s training needs analysis together with training and pedagogy directorate, design programmes to meet them
– Design and produce syllabuses, course materials, and pedagogical tools for his/her courses and revise and update the syllabuses of the coordinated programs (Assurance of Learning approach)
– Participate and take lead in internal projects related to pedagogy and the School’s strategy
– Participate and take lead in the recruitment of temporary staff, as part of the policy of upgrading the qualifications of the teaching staff of Institut Mines-Télécom Business School

2 – Research:

In line with the missions of the Institut Mines-Télécom Business School (digital, energy and ecological, economic and industrial transition) and as part of the joint laboratory with the Evry Val-d’Essonne University – UEVE, LITEM (EA 7363):

– Lead and develop personal and collective research in human resources management
– Publish IMT-BS referenced articles including articles of international rank A or B and intellectual contributions
– Participate in the development of responses to calls for projects and R&D proposals
– Deploy the scientific policy of the Institut Mines-Télécom and the School within the scope of his or her expertise and participate in the definition of the School’s scientific orientations

3 – Services:

– Participate in juries (preside the students’ internship presentations, admission jury) and grade internship reports
– Participate in department meetings and major events of the School (new academic year, graduation, academic day, staff amphitheatre meetings, fairs, forums, visits to secondary schools, open days, etc.)
– Contribute to internal working groups and projects related to the implementation of the School’s strategy
– Participate in relationships with the School’s stakeholders: companies, alumni, local authorities, IMT and its schools, partners of the Evry site
– Contribute to the deployment of the international strategy, particularly when travelling abroad

Qualifications and level of achievement required:

– Doctorate in management sciences or other domain related to the School’s missions
– HDR (Habilitation to Lead Research) or international equivalent
– Significant and recent publications in classified journals in management sciences at national (HCERES, CNRS and FNEGE lists) and international (ABS – Chartered Association of Business Schools list) level. Of which at least 2 articles published in high-ranked peer-reviewed journals over the last 4 years.

Essential skills, knowledge and experience:

– Significant teaching and research experience in an academic or industrial laboratory
– Fluency in written and spoken English, writing articles and teaching in English
– Ability and willingness to work in French language dominant institutional context
– Expertise in Digital Marketing
– Good integration into the French and international research community
– Knowledge of the scientific issues and laboratories of the discipline at the national and international level
– Ability and willingness to integrate ethics, sustainability, and CSR issues in teaching and research activities
– Experience or interest in leading and/or participating in innovative educational projects (multimedia cases, serious games, MOOC…)
– Applications from the wide area of Digital Marketing are invited, with expertise in Business Analytics and/or Artificial Intelligence for Marketing seen as additionally meritorious

Abilities and aptitudes :

– Leadership and engagement
– Rigour, reactivity and initiative
– Loyalty and solidarity
– Decision-making capacity
– Ability to work in “project mode” and to build and manage projects
– Ability to work in a team
– Good facilitation and organizational skills
– Relational qualities
– Ability to abstract and synthesize
– Writing skills
– Pedagogical qualities
– Ability to negotiate and coordinate national, European or international contracts with academic or industrial partners

Thank you to send before the March 23, 2020, an application file including :

– a complete and detailed curriculum vitae
– a letter of motivation
– a work note setting out the candidate’s past activities in teaching (initial training and continuing education) and research: both types of activities must be described with the same concern for rigour and precision and must reflect the thinking that went into them
– a file or URL address to access the text of major publications
– the names and email of two qualified persons

The application form should be sent to:
– Institut Mines-Télécom Business School – HRD – 9 rue Charles Fourier – 91000 EVRY – FRANCE