Born in Silicon Valley, growth hacking involves a wide range of innovative marketing approaches, including creativity, analytical thinking and technical know-how, most often used by start-ups to speed up their growth. This course will help you discover some of the best practice ideas in order to appropriate them and acquire the reflexes you need to change your vision of marketing.
• Understand the principles and issues of growth hacking
• Understand how you can take advantage of growth hacking in your growth strategy
• Discover growth hacking techniques in order to acquire more clients and hack your own growth
Growth hacking: history, principles and state of mind
• What is growth hacking?
• Adopting an unconventional state of mind
• Dare to start: ‘fake it until you make it’
• Becoming a growth hacker
Growth hacking: the fundamentals
• Product market fit: the fit between a product and its target market
• AARRR framework: acquisition, activation, retention, referral, revenue
• Optimized targeting to increase the activation of targeted pay-per-click advertising and how to gain traffic quickly and convert it at the best price
• Facebook ads/LinkedIn ads: the fundamentals and how to use them
• Google ads: the fundamentals and how to use them
The landing page: your best friend in the conversion process
• Tips and tricks
• How to analyze your results?
How to use cold emailing in your growth strategy?
• Top tips for getting your emails opened, read and responded to every time
• ‘Scrapping’ without coding
• How to avoid spam filters and have better deliverability
Marketing executives
Entrepreneurs/start-uppers
Bac + 3 years minimum – 5 years’ professional experience minimum – English B2
