Growth Hacking

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GROWTH HACKING IMT-BS

PRESENTATION

Born in Silicon Valley, growth hacking involves a wide range of innovative marketing approaches, including creativity, analytical thinking and technical know-how, most often used by start-ups to speed up their growth. This course will help you discover some of the best practice ideas in order to appropriate them and acquire the reflexes you need to change your vision of marketing.

November 23, 2019

1 day

  • Carlo Mologni, Co-founder of UNO Agency,
  • Jean Baptiste Duquesne, 750g founder (to be confirmed)
  • Alumni members, IMT Starter, Staff: free for a maximum of 5 days 120 €/day beyond
  • Others 150 €/day

• Understand the principles and issues of growth hacking
• Understand how you can take advantage of growth hacking in your growth strategy
• Discover growth hacking techniques in order to acquire more clients and hack your own growth

Growth hacking: history, principles and state of mind
• What is growth hacking?
• Adopting an unconventional state of mind
• Dare to start: ‘fake it until you make it’
• Becoming a growth hacker

Growth hacking: the fundamentals
• Product market fit: the fit between a product and its target market
• AARRR framework: acquisition, activation, retention, referral, revenue
• Optimized targeting to increase the activation of targeted pay-per-click advertising and how to gain traffic quickly and convert it at the best price
• Facebook ads/LinkedIn ads: the fundamentals and how to use them
• Google ads: the fundamentals and how to use them

The landing page: your best friend in the conversion process
• Tips and tricks
• How to analyze your results?

How to use cold emailing in your growth strategy?
• Top tips for getting your emails opened, read and responded to every time
• ‘Scrapping’ without coding
• How to avoid spam filters and have better deliverability

Marketing executives
Entrepreneurs/start-uppers

Bac + 3 years minimum – 5 years’ professional experience minimum – English B2

carlo mologoni imt-bs

Carlo Mologni

Co-founder of UNO Agency

Carlo Mologni, Co-founder of UNO Agency, which provides digital acquisition strategy consulting and advertising campaign optimization services. Expertise: Facebook/Instagram ads, Google ads, LinkedIn ads, Twitter ads, Snapchat ads, Bing ads.

Jean Baptiste Duquesne imt-bs

Jean-Baptiste Duquesne

founder of culinary website 750g

Jean-Baptiste is the founder of culinary website 750g (launched in 2004). After selling it in 2016, he bought the Cazebonne castle at Saint Pierre de Mons and started working in the biodynamic field, reintroducing forgotten native grape varieties.