• Understand the principles and issues of growth hacking
• Understand how you can take advantage of growth hacking in your growth strategy
• Discover growth hacking techniques in order to acquire more clients and hack your own growth
Growth hacking: history, principles and state of mind
• What is growth hacking?
• Adopting an unconventional state of mind
• Dare to start: ‘fake it until you make it’
• Becoming a growth hacker
Growth hacking: the fundamentals
• Product market fit: the fit between a product and its target market
• AARRR framework: acquisition, activation, retention, referral, revenue
• Optimized targeting to increase the activation of targeted pay-per-click advertising and how to gain traffic quickly and convert it at the best price
• Facebook ads/LinkedIn ads: the fundamentals and how to use them
• Google ads: the fundamentals and how to use them
The landing page: your best friend in the conversion process
• Tips and tricks
• How to analyze your results?
How to use cold emailing in your growth strategy?
• Top tips for getting your emails opened, read and responded to every time
• ‘Scrapping’ without coding
• How to avoid spam filters and have better deliverability
Marketing executives
Entrepreneurs/start-uppers
Bac + 3 years minimum – 5 years’ professional experience minimum – English B2
