Smart Objects and Social Networks Chair

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With the arrival of smart objects, a new digital society is emerging. But what these objects and their associated services will actually bring? Who will use them and what will be their purpose? In order to answer these questions, Télécom Ecole de Managemetn is launching a new Chair “Smart Objects and Social Networks Chair” in partnership with SEB Group and Huawei.

The Chair is led by Christine Balagué, a Telecom Ecole de Management faculty member and Vice-President of the French National Digital Council and author of numerous books on digital technologies and social networks.

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SMART OBJECTS AND INNOVATIVE SERVICES

ANALYSED BY THE SOSN CHAIR

Télécom Ecole de Management’s new “Smart Objects and Social Networks Chair” is focused on the analysis of the new networks oh humans and objects. Between 2015 and 2018, a team of researchers from different disciplines, particularly IT Marketing and Computer Sciences, in partnership with SEB Group and Huawei. The SOSN Chair will work in 4 major research areas to better understand the interaction between users and smart objects: 

Consumer behavior

 

using smart/smart objects

User Experience Design

 

in a multi-device environment

Social Internet of Things

Cultural diversity and smart objects

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A FEW WORDS FROM

THE CHAIR HOLDER AND THE PARTNERS

There are new networks linking humans and machines, and smart objects are central to them. These networks will only be relevant if they evolve within a wider context of collective intelligence. The technology is there, the range of possibilities is immense, but many obstacles limiting adoption remain, and most of today’s objects have only been used for a few months. The challenges facing the Chair are to understand the factors of adoption and appropriation as well as the experience of the users of smart object networks, and to establish a framework for developing innovative services.

Christine Balagué
Director of the SOSN Chair

Christine-Balague institut Mines-Telecom Business school

 

CONTACT

CHISTINE BALAGUÉ

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Via phone

+33

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