it is based on 3 essential principles:
Studies the dynamics of innovation, particularly in relation to the notions of knowledge and networks.
Questions the evolution of hypermodern organizations and societies through ethical, social and human issues.
The issue of organizational transformations through information systems (IS) is at the heart of the work of this research group.
Develops a critical approach to the societal challenges of the digital transition, with emancipation as a horizon, freeing itself from a state of dependence and control.
Understand the changes in consumer behaviour linked to technological developments and inform companies about their marketing strategy and techniques to remain competitive.