BALAGUE Christine

Professor in digital consumer behavior management, and holder of Good in Tech Chair

Division : Marketing, Management and Strategy

Christine Balagué is a member of a number of national bodies, including the CSA's committee of experts on online disinformation, the Defence ethics committee and the commission on the impact of the recommendations of the Haute Autorité de Santé. As Vice-Chair of the Conseil National du Numérique from 2013 to 2016, she took part in a number of projects submitted to the French government on major digital issues (Net Neutrality, Platform Neutrality, E-inclusion, E-education, E-health, Ambition Numérique). She has spoken at numerous conferences, including (most recently) the United Nations Global Compact, the International Sociological Association World Congress of Sociology, the ISMS Marketing Science Conference and the European Marketing Academy Annual Conference. She has also published a number of books, co-written in particular with David Fayon.

Education

Diploma

Habilitation to supervise research

Institution

University of Paris X

Location

Nanterre

Date

2013

Diploma

Chevalier de l'Ordre National du Mérite

Date

2010 Nomination

Diploma

HEC Foundation doctoral Prize Prix 

Date

2006

Diploma

4th prize (Top tens) of the EDAMBA (European Doctoral progammes Associations in
Management and Business Administration) Thesis Competition

Date

2006

Diploma

PhD in Management

Institution

HEC

Location

Paris, France 

Date

2005

Diploma

DEA in marketing and strategy

Institution

Paris-Dauphine University

Location

Paris

Date

2000

Diploma

Specialized Master in Economic and Statistical Modeling

Institution

ENSAE

Location

Paris-Palaiseau

Date

1993

Diploma

Graduate of ESSEC Business school  

Date

1987

Area of ​​expertise

Area of ​​expertise

Ethics in digital world (platforms loyalty, ethics in algorithms, privacy & data, impact on consumers & citizens) • Modeling Social Networks users' behavior • Impact of social networks on marketing: communication, CRM, innovation, Modeling consumer appropriation and experience on IoT markets • Understanding IoT impact on individuals and markets • Econometry • Social networks analysis • Petri networks

Languages

French

Professional exp

Job title

- Professor at Institut Mines-Télécom Business School
- Holder of the Good in Tech Chair http://www.goodintech.org
- Member of the CSA expert group on online disinformation
- Member of the ethics committee of the French Ministry of the Army
- Member of the commission on the impact of recommendations of the Haute Autorité de Santé
- Member of the board of directors of Cap Digital
- Member of the board of Dataia (Data Science, Artificial Intelligence and Society), until 2019
- Member of the CERNA (Digital Ethics Committee of Allisthene) until 2018

Date

2009-2021

Job title

Assitant professor-HDR
Chair social networks and IoT

Company Name

Institut Mines-Télécom Business School / Institut Mines-Télécom

Place

Evry-Courcouronnes

Date

2009-2016

Job title

Vice President of the National Digital Council http://cnnumerique.fr/

Company Name

National Digital Council

Place

France

Date

2013-2015

Job title

Assistant professor in management

Company Name

University of Lille 1

Place

Lille

Date

2006-2009

Job title

Associate professor

Company Name

HEC

Place

Paris

Date

2002-2014

Job title

Associate professor

Company Name

ENSAE

Place

Paris

Date

2012-2015

Job title

Post-doctoral student

Company Name

ESSEC business school

Place

Cergy-Pontoise

Date

2005-2006

Job title

AC Nielsen Company, research marketing worldwide leader
consulting, account manager, Homescan consumer panel director
Team management and international cooperation
 

Date

1988-1998

Pedagogy

Code

MDYF RES 8031

Module

Méthodes quantitatives

Domaine

Recherche

Programme

Ecole doctorale

Role

Coordonateur / Intervenant

Code

MUFF ICT 3001

Module

Société et Technologies de l'Information

Domaine

Société de l’information

Programme

Programme grande école

Role

Coordonateur / Intervenant

Code

MDYF RES 8034

Module

Utiliser les logiciels d'analyse

Domaine

Recherche

Programme

Ecole doctorale

Role

Coordonateur / Intervenant

Code

MPYF MKT 6434

Module

MD : Social Media, IA & Ethique

Domaine

Marketing, commercial

Programme

Programme grande école

Role

Coordonateur

Code

CXUE MKT 2001

Module

Marketing digital - Winter School

Domaine

Marketing, commercial

Programme

Autre

Role

Intervenant

Code

MUSF STR 1202

Module

Social innovation game

Domaine

Stratégie

Programme

Programme Bachelor

Role

Intervenant

Code

MUSF STR 3007

Module

Organisations et enjeux sociétaux / Social Innovation game

Domaine

Stratégie

Programme

Programme grande école

Role

Intervenant

Science dissemination

Activity

- Founder and leader of the Good in Tech research network, a partnership between ITM and Sciences Po. This network has 2 multidisciplinary research areas: Data, algorithms and society / Corporate Digital Responsibility (20 researchers involved, more than 20 articles produced, more than 20 webinars organised, an international conference on DSA with more than 200 participants).
- Member of thesis and HDR juries (including international thesis)
- Member of the scientific committee of the journals Réseaux and Recherches en Sciences de Gestion
- Member of the Arcom (French media regulator) expert group on online disinformation
- Member of the working group of EDMO (European Digital Media Observatory) for the creation of an Independent intermediary Body to support Research on Digital Platforms
- Member of the Ethics Committee of the French Ministry of Defence
- CIR expert for the MESR

Publications Hal (IMT-BS)

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