Connected Consumers in a Digital World
Objectives
CONNECT studies changes in consumer behaviour linked to technological developments, and informs companies on how to adapt their marketing strategy and techniques in order to remain competitive.
Scientific project
1. Consumer behaviour on social networks
Massive information sharing, new ways of managing customer relations with social networks, crowd innovation networks, new forms of networks of interest (patient communities, on the kitchen)
2. Consumers and digital marketing (Ecommerce and Mobile app)
Mobile marketing and changes in consumer behaviour related to mobile technologies, ethics in a society of connected individuals/consumers
3. Consumer in the age of connected objects
Behaviour of consumers of connected/intelligent objects, multi-device user experience (UX), social Internet of Things, cultural diversities and connected objects
Our researchers
Christine Balagué (head), Madeleine Besson, Romain V. Gola, Olivier Segard, Lamia Mamlouk