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integrated master
GRANDE ECOLE IMT Business School

Management of Innovation in the Digital Economy major

Management of Innovation of in the digital economy major

Objectives of the major Management of Innovation in the Digital Economy

The aim is to train future executives and consultants to manage the whole process of innovation:

  • (1) analyse industries, markets and public policies
  • (2) design innovative strategies, business models and services 
  • (3) market innovations.

It is also to apply this innovation approach to the digital economy, whether in the ICT industry or in any business or organisation. 

The focus is put on developing analytical skills and multicultural collaboration.

Careers and opportunities

Jobs related to the development of innovative products and services, in particular e-services and solutions, such as New product manager in a marketing department, Business Developer, Manager or executive in a start-up or a new venture Digital project manager (e-commerce, process digitalisation), Consultant in digital transformation, Consultant in innovation in consulting firms,incubators or accelerators.

More recently, there have been now jobs opportunities in Business analytics.

Organisation