integrated master
GRANDE ECOLE IMT-BS

Digital & Data-Driven Marketing

majeure-sytemes-information-finance-marche

Organization

Objectives of Digital & Data-Driven Marketing major

The Digital & Data-Driven Marketing major (previously Digital Marketing) prepares students to design and drive digital transformation strategies by combining strategic insight with hands-on learning. The program covers essential topics such as digital ecosystems, agile methods, innovation, analytics, and marketing performance. Through business simulations and team challenges, students gain practical experience that mirrors real-world demands.

Careers and opportunities

Students in this program develop the expertise to build effective digital marketing strategies powered by data, manage innovative digital projects, and extract insights to overcome challenges in the digital space.
They are prepared for a wide range of roles across key areas of digital marketing, from communication and analytics to project leadership. Graduates can pursue roles such as:

Communication and Social Media

Community Manager, Online PR Coordinator, Social Media Consultant, Social Media Optimization Expert, Digital Advertising Buyer, Web Communications Specialist.

Search and Analytics

SEO Expert, SEA Consultant, Digital Analytics Advisor

Project Design and Strategic Management

e-CRM Manager, Web Product Strategist, Web Sales Consultant